Pancake Tuesday is the UK's dedicated Pancake Day destination — not a general food site, but a single-occasion platform where every visitor is here for one thing. That focus means higher intent and deeper engagement for brands in the food, kitchen, and family space.
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Monthly visitors
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Email subscribers
30+
Published recipes
Ways to partner
Recipe Feature
Your product in the recipe
A dedicated recipe built around your product, published permanently on the site. Includes ingredients integration, photography, and cross-links from related pages.
- →Permanent recipe page with your product featured
- →Ingredient-level affiliate integration
- →Cross-linked from related recipes and category hubs
- →Shared via the Pancake Day plan email
Newsletter Sponsorship
The only email that matters
Sponsor the annual Pancake Day plan email — sent to our entire subscriber list the week before Shrove Tuesday. One email, 100% open intent.
- →Branded section in the Pancake Day plan email
- →Sent the week before Pancake Day
- →Dedicated CTA with your landing page
- →Post-send performance report
Site-Wide Banner
Across every page
A branded banner displayed site-wide during the Pancake Day season. Maximum visibility during the highest-traffic period of the year.
- →Banner on every page of the site
- →Live during the two-week Pancake Day season
- →Custom creative approved by our team
- →Click-through tracking and reporting
Get in touch
Tell us about your brand and what you have in mind. We'll get back to you within a few working days.